More Than 1 Million People Still Play 2012's Borderlands 2 Every Month

The Borderlands franchise has reached new sales heights ahead of the release of Borderlands 3 later this year. Parent publisher Take-Two Interactive announced today that entire shoot-and-loot series has now hit 43 million copies shipped across all titles.

Take-Two, which owns Borderlands publisher 2K Games, added that Borderlands 2 alone has shipped around 20 million copies. Management added that the game is still played by more than 1 million monthly unique users, which is impressive given the game released all the way back in 2012.

With Borderlands 2 shipping 20 million copies by itself, that leaves a further 23 million across the other the other releases. The figure was announced as covering the entire Borderlands franchise, so this presumably includes Borderlands 1 and Borderlands: The Pre-Sequel, though it’s not clear if it also counts sales of spinoffs like Telltale’s Tales from the Borderlands or the iOS game Borderlands Legends. The latest Borderlands release is the Borderlands: Game of the Year Edition, which launched in April.

Borderlands 3 comes out in September for PlayStation 4, Xbox One, and PC, and Take-Two expects it to be yet another hit. CFO Lainie Goldstein declined to share a specific unit sales projection figure for the title, but she did mention that Take-Two expects all of its new games to perform better than the previous release, and this is no different for Borderlands 3.

“For Borderlands 3 we have really high expectations, and we’re really excited for the title,” she said.

Goldstein also fielded a question regarding the margin profile of Borderlands 3, which is developed by Gearbox, a studio that it does not own. She confirmed that margins–that is, how much Take-Two will make on the game–are “in line” with games that Take-Two’s own studios develop internally.

For more from Take-Two’s earnings report today, you can check out the stories below:

  • GTA 5, Which Is 6 Years Old, Continues To Sell Incredibly Well
  • Red Dead Redemption 2 Sales Slowing Down As Online Mode Leaving Beta Soon

Source: Read Full Article