The most successful game of the year so far is not what you might think, as Ubisoft reveal how the Epic Games Store helped Uplay sales.
Whatever the best-selling game of the year ends up being it’ll almost certainly be something that’s released closer to Christmas – FIFA 20 perhaps or Call Of Duty: Modern Warfare.
But in terms of everything so far the biggest seller is not Kingdom Hearts III, Resident Evil 2, or Days Gone but Tom Clancy’s The Division 2.
Which on the face of it seems surprising, given the game’s seemingly lukewarm reception, especially in terms of its popularity on Twitch and general visibility, and the fact that on launch Ubisoft themselves said that console sales had failed to meet their expectations.
Ubisoft made the annoucement as part of their latest financial results, so they’d be in deep legal trouble if they were massaging the figures, and it underlines just how difficult it is nowadays to tell how a game has actually performed – given that physical sales only tell a small part of the story.
The Division 2 is an Epic Games Store exclusive but the divisive online store upset fans so much that Ubisoft saw sales on their own Uplay store increase tenfold, when compared to the original.
As a result, Ubisoft saw record highs in terms of player engagement and sales of season passes, which will have proven especially profitable.
The game has a major new update coming out next week, which will introduce new story missions, expedition mode, changes to skills and crafting, and matching-making for raids.
So while The Division 2 has been largely out of the news since launch there’s still plenty of time for that to change, especially if the talk about a single-player spin-off bear fruit.
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