Rapper Soulja Boy has announced that he is making another game console after a 2018 attempt was met with cease-and-desist letters from major manufacturers. In a tweet, the 30-year-old hip hop artist announce announced, “Building a new console from scratch, all new design. All new games. All new deals. Let’s make history.”
Soulja Boy’s first tried to get into the gaming industry with the Soulja Game Console, a rebranded video game console. After he was threatened with legal action by Nintendo, the rapper put his project on hold. Now, though, it seems he’s dusted off his abandoned venture.
In a recent Instagram post, Soulja Boy shared a sneak peek at the new console, which features a PS2 controller on top of an unidentified white console that presumably could be an Xbox One S or Xbox Series S. The rapper apparently is not giving up on his dream of branding a console.
A post shared by SouljaGame Console (@souljagameconsole)
In December 2018, Soulja Boy released the SouljaGame Console. It was quickly criticized for being an “overpriced” copy of Nintendo and Sega handheld game consoles. On December 15, 2018, he announced the release of two other consoles: the Retro SouljaBoy Mini, which resembled a Nintendo Game Boy, and the SouljaGame Fuze, which looked like Microsoft’s Xbox One and Sony’s PS4.
As of December 30, 2018, Soulja Boy had pulled the SouljaGame consoles off his online shop after being threatened with a lawsuit from Nintendo. The SouljaGame website was then seized by Nintendo and redirected to the company’s site. On January 12, Soulja Boy released another handheld console on his SouljaWatch website called the SouljaGame Handheld, which resembles Sony’s PlayStation Vita.
Soulja Boy, born DeAndre Cortez, released his debut single in September 2007. The track, Crank That (Soulja Boy), peaked at number 1 on the US Billboard Hot 100. It remained a number-one hit in the US for seven non-consecutive weeks. Since then, the rapper has accumulated an estimated net worth of $30 million, and has ventured into record production, fashion design, acting, professional poker and cryptocurrency.
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