Football Manager 2020 is doing something a bit different when it comes to packaging for its latest game.
The folks over at Sports Interactive are using the release of the new sports management game to introduce some revolutionary new packaging in the gaming space, and are calling on the entertainment industry as a whole to abandon its dependence on plastic packaging and adopt more sustainable solutions.
Not something we'd have expected from a Football Manager game, but we're pleased to see the move for greener packaging in games start somewhere.
Miles Jacobson OBE – Studio Director of Sports Interactive – sat down with Arsenal defender and passionate environmentalist, Hector Bellerin to discuss the ethos behind the company's new packaging and the wider climate emergency that we are currently facing in a short video which you can watch below.
If it's all a bit much for you to wrap your head around, it basically means that Sports Interactive is doing away with the dodgy plastic that games have traditionally been shipped in, meaning you can buy a physical version of the game without contributing more than necessary to your carbon footprint.
The only part of the package which will not be easily recyclable will be the DVD the game is stored on, but even this can be repurposed by specialist companies (a list of which will be published on the Football Manager website ).
The new packaging materials will result in a saving of roughly 55g of plastic for each physical unit manufactured – that doesn't sound like much, but when you add it all up, it certainly comes together… over the game's full lifecycle, this could result in a saving of up to 20 tonnes of plastic packaging!
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"Due to the current climate emergency, we've decided that from here on we will distribute our games in the most environmentally-friendly way that we possibly can,” says Jacobson.
To this end, we've worked with our colleagues at our publisher SEGA to develop a new style of packaging, replacing the old-style plastic case with a new carrier made of 100% recycled cardboard, printed with vegetable ink and sealed in 100% recyclable shrink-wrap.
"There's no getting away from the fact that this new set-up is more expensive than traditional packaging – about 30% more expensive, in fact – but we believe this is a price worth paying. I would ask that anyone involved in the development, creation or production of plastic packaging in any of the entertainment industries should take a look at the many environmentally-friendly options available to them, swallow the extra expense and make the switch.
“There are other savings though – distribution costs and the amount of fuel used would be lowered as it’s lighter than standard packaging. Destruction costs are cheaper as the package can be recycled, rather than thrown in landfill. But there is still a small impact on the bottom line, which we believe is a price worth paying to help secure the planet’s future.”
Miles' full open letter is available on the Football Manager website , explaining in greater detail the reasoning behind the company's move to more environmentally-friendly packaging.
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