EA Actively Trying To Get Players To Buy Loot Boxes In FIFA 21

A new report reveals that EA designed FIFA 21 to funnel players towards a game mode that encouraged the purchase of loot boxes.

The CBC obtained a 54-page internal document from EA’s sports division in Burnaby, BC, Canada that discusses design elements of FIFA 21. At various points, the document discusses a game mode called FIFA Ultimate Team (FUT) and calls it a “cornerstone” of the game.

“We are doing everything we can to drive players there,” reads one bullet point, while another is titled “all roads lead to FUT.”

FUT is the game mode that allows you to collect players from throughout Soccer history by opening player card packs, FIFA 21’s name for loot boxes. Each pack opens to reveal several soccer players, and if a particularly rare player is opened, a special display of fireworks is shown.

The document reveals how EA included “content teasers” that would “drive excitement & funnel players towards FUT from other [FIFA 21] modes.” Another document revealed how EA purposefully made FIFA 21 “grindy” to further encourage loot box purchases.

“It seems like [EA games] are designed to be boring, to be a grind, and to encourage people of all ages to spend money on card packs,” said an anonymous source speaking to the Canadian publication.

Study after study links loot boxes to gambling, and many countries are taking action to limit their spread. The Netherlands has already banned loot boxes, while Germany is considering an age limit. Brazil is even considering a ban that includes a $700,000 fine per day if a developer breaks the rules.

Canada has yet to enact any laws against loot boxes, but a class-action lawsuit is attempting to bring the issue before Canadian courts to be covered under existing anti-gambling laws.

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  • EA
  • Loot Box
  • Fifa 21

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