Cyberpunk Turned A Profit On Day One

It may have taken eight years and three different delays, but CDPR’s Cyberpunk 2077 launched with a lot of success. The game saw 1 million concurrent players on day one, became the fastest-selling PC game of all time, broke a Twitch viewership record, and now we know, turned a profit on day one.

The pre-orders for the game were around 8 million units according to the investor relations Twitter account for CDPR. While CDPR’s stock went down by 29% following Cyberpunk’s release, it’s become clear that the game has already recuperated development costs and is now generating profit with each and every copy sold after this point.

Stock prices are one thing—reflecting investor confidence in a company’s leadership—but sales prices are another. Yesterday, CD Projekt, (CD Projekt Red’s parent company) issued a memo that claimed that the studio had recovered, “total development expenditures related to the game.” — based on digital pre-orders alone. The memo goes on to say that all marketing and promotional costs have been paid for, as well as all planned future promotions in 2020.

While the game is doing very well on PC, the same cannot be said for its performance on either the Xbox One or the PS4. Ironically, this was the very reason that the game was delayed the last time—to make optimizations for “current-gen” consoles. It should be noted that the game was being developed for nine different platforms, some of which required entirely separate development teams.

Prior to launch, there was a report that the game contained sequences that could trigger epileptic seizures, causing organizations and accessibility advocates around the world to ask CDPR to make changes to the game before it got into the hands of excited fans. In the game’s most recent patch, those sequences have been fixed along with other issues that fans are experiencing.

Despite the bugs and hurdles that the game has had to clear, Cyberpunk 2077 is expected to sell more than 17 million units within the next two weeks—with total sales expected to reach 30 million in the next 12 months.

Cyberpunk 2077 is available for PC on GOG.COM, Steam and Epic, Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, and Stadia from December 10, 2020. When you buy Cyberpunk 2077 on GOG.COM, 100% of your money goes to CD PROJEKT Group and supports their future projects.

These articles are posted in affiliation with GOG.COM. TheGamer received compensation from GOG Sp. z o.o. for affiliating these articles with their brand.

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