Amazon Prime Day Start Time: When Does Prime Day Start Tonight?

After being delayed several months because of COVID-19, Amazon Prime Day 2020 is nearly here. Prime Day will begin tonight at midnight PT / 3 AM ET (October 13) and will run a full 48 hours as it has in recent years.

As usual, Prime Day will have thousands of deals available exclusively for Prime members across not only tech and gaming but also toys, furniture, fashion, housewares, and more. Of course, the elephant in the room is that Prime Day is now just over one month earlier than Black Friday, and it’s unclear how different Prime Day deals will be from those offered during Black Friday and Cyber Monday. Naturally, Amazon is pushing people to get their holiday shopping done early during Prime Day, and with product shortages and longer shipping delays becoming commonplace this year due to the coronavirus pandemic, that’s probably the smart move. If you see a great deal during Prime Day, don’t assume you’ll see that same discount available during Black Friday.

Amazon Prime Day 2020 dates and times:

  • Start time: Tuesday, October 13 at 12 AM PT / 3 AM ET
  • End time: Wednesday, October 14 at 11:59 PM PT (2:59 AM ET on October 15)

Amazon hasn’t shared any specific gaming or tech deals yet, but we can expect steep discounts on games and accessories like controllers, headsets, keyboards, and more. Gaming memberships like PlayStation Plus and Game Pass Ultimate may see steep markdowns during Prime Day, so keep an eye out for those too. With next-gen consoles launching in November and the Switch still facing shortages, we don’t expect a ton of great console deals–though if you’re looking to buy a Switch, Nintendo will probably have some kind of bundle offer during Black Friday again this year.

Early Prime Day deals are starting to go live, though naturally they focus on Amazon-branded hardware at this point. You can see all the early deals at Amazon and check out a few highlights below.

Echo Auto

$20 (was $50)


Blink Mini

$25 (was $35)


Echo Show 5

$45 (was $90)


Ring Video Doorbell Pro (Certified Refurbished)

$100 (was $160)


If you’re not currently a Prime member but still want to take advantage of the deals, you can sign up for a free 30-day trial. Students get an even better deal–the Prime Student membership begins with a free six-month trial.

Of course, we’ll be tracking all the best Prime Day deals across gaming, tech, and entertainment here at GameSpot when the event launches October 13. Be sure to follow us on Twitter at @GameSpotDeals to keep up with Prime Day’s best lightning deals and more.

Amazon Prime Day 2020 Coverage

  • Amazon Prime Day 2020 Starts Tomorrow: Early Deals And What To Expect
  • Amazon Prime Day Early Deals: Echo Dot, Fire TV, And More
  • When Is Amazon Prime Day 2020: Start Date And Time Revealed
  • + Show More Amazon Prime Day 2020 Coverage Links (3)
  • 7 Tips For Getting The Best Deals On Amazon Prime Day 2020
  • Huge Target Sale To Compete With Amazon Prime Day 2020
  • New Amazon Echo Devices, Cheaper Fire Stick, And More Announced Ahead Of Prime Day

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