In China, a Psyduck toy has gone viral.
While it's pretty clear that Pokemon is one of the most recognisable and beloved series out there – from the original video games, to the cartoon series, the trading card game, and all the toys and the plushies, the world has come to know and love the many varieties of Pokemon – but if any further evidence was needed of the mons' popularity, then a new toy release adds to the case.
The toy is part of a promotion being run by KFC China, the country's chain of the popular US fried-chicken franchise. For China's Children's Day (June 1) KFC China is running a Pokemon toy promo, where a kid's meal comes with either a Pikachu or Psyduck toy (tip: Daniel Ahmad).
This is no simple plastic toy though (although it's still plastic). As we can see in the video above, the Psyduck toy moves, in a kind of awkward dance (how very Psyduck). Its dancing capabilities is proving a hit and it seems some people are going out of their way to buy it to re-sell it going by the prices the toy is selling for online in China.
It also looks like some lucky owners of the toy are customising their Psyducks by adding sticky tack to its hands and turning it into a kind of exhibition, whereby Psyduck flaps playing cards or pieces of paper around.
While Ahmad, who is a senior analyst for Asia-focused games consultancy Niko Partners, says he's seen the toy selling for up to $200 online, the toys can be had on Taobao (similar to eBay) for prices normally ranging from around $3 to $15.
But this is not the first time that a fast food chain and Pokemon collab has caused a run. Last February, a McDonald's and Pokemon TCG promo proved so popular that McDonald's had to release a statement confirming that it was restocking the promotion as well as encouraging people not to waste food since some customers had been buying Happy Meals just for the Pokemon cards and throwing the food away.
Pokemon promotions can clearly be quite successful, while limited-edition plastic toys can also be highly desirable and that this won't be the last time that a Pokemon toy fetches more on the resale market.
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