Caps Gaming has announced that Zipchair will be the official gaming chair of the organization, a move billed as a “first of its kind in the NHL esports community.” The two-year partnership will see Zipchair provide gaming chairs throughout the organization’s facilities and will be featured on streams associated with Caps Gaming. Additionally, the organization will offer a 15% discount on any gaming chair in the Zipchair brand “in honor of collaboration.”
Through the partnership agreement, Caps Gaming will use Zipchair’s line of gaming chairs across Caps Gaming streams, events, and content. These specially-branded chairs will be used in Caps Gaming’s weekly streams, by commentators during broadcasts and by Caps gaming influencers. Additionally, Caps Gaming will use Zipchair products throughout its practice and training facilities. Other activations include fan engagement opportunities on social media through giveaways and promotional campaigns, with Caps Gaming and Zipchair conducting multiple social media sweepstakes.
Caps Gaming along with the Washington Capitals are owned and operated by Monumental Sports & Entertainment. Monumental Sports & Entertainment started Caps Gaming presented by Leidos in November 2019.
Zipchair and Zipchair Gaming was introduced in 2015 and are the retail sites for DreamSeat, thea company that specializes “in commercial grade furnishings and stadium seating”
Dreamseat and its affiliates, Zipchair and ZipchairGaming, partnered with the Overwatch League’s Washington Justice in February of 2020.
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