Esports promotion holding company Winstrike will be launching the documentary “NAVI. Born To Win,” worldwide — it has been available in the CIS region since March 25. The film tells the story of NAVI (Natus Vincere) in 2020 and will be available in theaters and streaming platforms, though what those venues and platforms will be was not disclosed.
A Winstrike spokesperson spoke to The Esports Observer about the commercial intentions of the company for producing the documentary: “Esports is developing at a blistering pace, so the appearance of full-fledged documentaries about teams and tournaments is a logical step in the development of the industry. By creating large-scale media products, Winstrike popularizes esports among a wide audience and brings the industry to a new level.“
Winstrike also counted on partnerships with online video platforms for the CIS region more.tv and Wink, where the documentary is now available after the release in Russian movie theaters. The worldwide release will be set as the first streaming platform signs the rights to feature it in its catalog.
The premiere in Russia, which counted on the sponsorship of LG, was held on March 25 in the Oktyabr cinema center, Moscow, for 735 guests. As the venue has 1500 seats, Winstrike affirms that social distancing protocols were respected, and the use of masks and gloves by the audience was mandatory.
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