New England-based esports organization Oxygen Esports has secured a deal that will see GUNNAR Optiks become its exclusive eyewear provider. The deal will run through 2021 and feature product endorsements from players, brand ambassador content from the team, and content initiatives to increase brand awareness.
In a release, GUNNAR director of marketing Georgina Petrie noted a synergy for the company with this deal as Oxygen Esports competes in Rainbow Six Siege which is made by Ubisoft, a company with which GUNNAR has an existing licensing partnership.
Oxygen Esports also competes in Rocket League, Fortnite, Hearthstone, and Valorant.
Last year, GUNNAR signed a licensing agreement with ESL Gaming to produce a line of branded gaming glasses.
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