Oxygen Esports has secured a partnership with G.O.A.T Fuel, the energy drink brand co-founded by NFL Hall of Famer Jerry Rice. The exclusive partnership is G.O.A.T. Fuel’s first deal in esports.
Oxygen’s new sponsorship deal will focus on its Rainbow Six Siege team, which is currently competing at the Six Invitational, Siege’s annual world championship, in Paris, France. G.O.A.T Fuel will serve as the organization’s official energy drink. The deal will position G.O.A.T. Fuel as a healthy alternative to other energy drinks active in the esports space. The companies will collaborate on product integrations and health initiatives centered around the R6 squad.
In March, Oxygen secured partnerships with both GUNNAR Optiks and gaming retailer Skullz.
Source: Read Full Article