Guild Esports Appoints MediaCom S&E to Manage Global Partnerships Strategy

Guild Esports, the organization co-owned by David Beckham, has appointed agency MediaCom Sports & Entertainment’s esports division to oversee its commercial partnerships strategy. According to a release, the agency will support Guild “across all aspects of its commercial proposition, development, and global go-to-market strategy for its commercial partners.”

Guild launched earlier this year seeking a $31M USD investment. The company has since signed a world championship-caliber Rocket League team and expanded into FIFA. Guild plans to continue expanding its esports operations over the next year. To date, the organization has announced no commercial partnerships.

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