Grubhub Named Official Partner of LCS

Food delivery service Grubhub has been named the official sponsor of the League of Legends Championship Series (LCS), and a presenting sponsor of the LCS Championships. GrubHub will take part in broadcast segments, activations and more as part of this new partnership throughout the 2021 season.

Financial terms of the deal were not disclosed.

Co-branded content and activations across different channels will begin showing up during the LCS Lock In Tournament, which begins Friday.

During the Spring Split, beginning on Feb. 5, Grubhub will be a part of “Delivering the Win,” a broadcast segment highlighting the big moments from the week’s matchups. During these segments, shoutcasters will reveal a delivery discount code that will be available only through the following match that can be used in Grubhub app for a chance to win prizes such as trips to future LCS events.

Finally, Grubhub will also be integrated into “Road to the Finals” episodes,  and will also offer discounts to fans for its restaurant partners, along with in-game “Hextech chests.”

 


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