Fnatic has announced the appointment of Lucien Boyer as the new chairman of the London-based esports organization. Boyer previously served as the CMO at Vivendi and as the Global President and CEO of Havas Sports and Entertainment.
Boyer will replace Nick Fry, who will stay on at Fnatic as an advisor. The organization has also hired Soraya Sobh as its Head of Talent Management and George Mead as its Interim Partnerships Director. Sobh previously led her own artist management agency, and Mead spent seven years at Beko where he oversaw campaigns for partners such as FC Barcelona and UNICEF.
Boyer – considered a leading expert in sponsorship activation, branded content, experiential marketing, fan engagement, and social entertainment – is expected to help Fnatic enter its next phase of growth. The leadership team plans to further expand the brand internationally by developing relationships with key stakeholders in the media and entertainment industry.
“I am humbled to join a highly successful organization led by such a visionary founder and CEO. There is no doubt that esports represents the most promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story,” Boyer said after the announcement.
The esports organization, founded in 2004, last restructured its leadership in May 2019 after raising $19M in Series A funding round in an effort to expand in Asia and North America. Fnatic – which has Apex Legends, Counter-Strike: Global Offensive, Dota 2, Heroes of the Storm, League of Legends, PUBG Mobile, and Rainbow Six Siege teams around the world – held the record for the most League of Legends Championship Series split titles in the LEC. Their reign was finally usurped when G2 Esports won their eighth title in the recent 2020 LEC Summer Split.
According to Sam Matthews, Founder and CEO of Fnatic, the company strives to develop “a more diverse and inclusive future” as it focuses in growing its business. The organization, which has 161 employees, has an estimated annual revenue of $32.5 million per year.
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