The League of Legends Circuit Oceania (LCO) will now operate under the name DoorDash LCO as part of a new naming rights partnership between the Australia-based League of Legends league and DoorDash. The brand will also be incorporated into multiple broadcast segments and integrated into LCO social media channels.
The LCO is a joint venture between ESL Gaming Australia and Guinevere capital. It emerged this year in the wake of Riot Games terminating the region’s previous pro league, the OPL.
There has been a significant uptick in naming rights deals across esports teams in recent weeks, but naming rights for a professional league are extremely rare in the industry.
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