Audio peripheral brand ASTRO Gaming announced a partnership with bag manufacturer Timbuk2 to launch a collection of gamer-themed bags.
The Timbuk2 x ASTRO Collection includes the BP35 Gaming Backpack that has two laptop pockets, a place to store gaming headphones, and pockets to store controllers, cables, and other peripherals. The CS03 Crossbody Sling also comes with several pockets, including those designed for Nintendo Switch cartridges and SD cards.
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Timbuk2 is the latest brand to collaborate on accessories and apparel within the gaming and esports space. TUMI recently launched an esports bag collection and All-Pro Tactical teamed up with North American esports organisation Knights to create a limited-edition utility bag.
Aron Drayer, Vice President of Marketing for ASTRO Gaming commented: “Born in the innovative city of San Francisco, Timbuk2 and ASTRO Gaming are intimately familiar with the highs and lows of startup life. We’re even connected at a foundational level – one of ASTRO’s co-founders is a former Timbuk2 team member.
“Both companies share product philosophies that have resulted in the creation of unique, functional products that stand the test of time. Timbuk2’s premium gear is trusted for its legendary quality and bespoke design. ASTRO Gaming develops premium equipment to enhance the gaming experience.”
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ASTRO Gaming has recently extended its roster of partners with Japanese esports organisation Rush Gaming, New York-based esports organisation Andbox, and CouchWarriors League. The Timbuk2 x ASTRO Collection will be sold on both companies’ websites, retailing for $199.99 (~£145.53) and $79.99 (~£58.21), respectively.
Apparel brands have become active partners in esports over the past few years, collaborating with teams, organisations, and personalities to launch unique collections or special edition products. Gucci collaborated with 100 Thieves to create a limited edition ‘Off-the-Grid’ backpack that retails for $2,500 (£1,803).
Esports Insider says: LAN parties and in-person competitions may not be commonplace these days, but that could change in the near future. Bags have always been a fashion statement and as esports starts to have a stronger influence on pop culture, we can expect to see many similar collaborations in the future.
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