Astralis announced Thursday a long-term partnership with Garmin to promote the Garmin Instinct Esports Edition, a new line of smartwatches designed to improve the performance of esports athletes and enthusiasts, the company says.
The long-term commercial partnership extends across all of Astralis’ teams, and will see the organization be involved in the promotion and marketing of the smartwatch line in the Nordic region. Financial terms were not disclosed.
The Garmin Instinct Esports Edition was officially unveiled this morning.
Astralis announced in September that it had moved its various teams (Astralis, Future FC, and Origen) under the Astralis name and colors. Astralis competes in Counter-Strike: Global Offensive, FIFA, and League of Legends.
Also in September, Astralis secured a commercial partnership with Danish analytics firm Cavea and a three-year partnership with Danish audio product brand Bang & Olufsen.
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